Current:Home > MarketsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -MoneyBase
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-16 20:16:21
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (217)
Related
- Intel's stock did something it hasn't done since 2022
- Funeral held for a Los Angeles County sheriff’s deputy who was ambushed in patrol car
- 4 doctors were gunned down on a Rio beach and there are suspicions of a political motive
- Rep. George Santos’ former campaign treasurer will plead guilty to a federal felony, prosecutors say
- The Best Stocking Stuffers Under $25
- Simone Biles leads U.S. women to seventh consecutive team title at gymnastics world championships
- Berkshire Hathaway’s Charlie Munger gives $40 million in stock to California museum
- The 10 essential Stephen King movies: Ranking iconic horror author’s books turned films
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Victim of 'Happy Face' serial killer who left smiley faces on letters ID'd after 29 years
Ranking
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- How Ryan Reynolds Got Taylor Swift's Approval for Donna Kelce and Jake From State Farm NFL Moment
- Lady Gaga does not have to pay $500,000 reward to woman involved in dognapping case, judge rules
- Prosecutors investigating the Venice bus crash are questioning survivors and examining the guardrail
- Grammy nominee Teddy Swims on love, growth and embracing change
- India says it’s firm on Canada reducing diplomatic staff in the country but sets no deadline
- New York pilot who pleads not guilty to stalking woman by plane is also accused of throwing tomatoes
- Bodies from Prigozhin plane crash contained 'fragments of hand grenades,' Russia says
Recommendation
Retirement planning: 3 crucial moves everyone should make before 2025
End of the Waffle House Index? Push for $25 wages comes amid strike talk for some workers
Republican leader of Wisconsin Assembly says he won’t move to impeach state’s top elections official
What does 'ig' mean? It kind of depends if you're texting it, or saying it out loud.
What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
Railroad unions want scrutiny of remote control trains after death of worker in Ohio railyard
New Zealand routs England in Cricket World Cup opener to gain measure of revenge for 2019 final
Report on Virginia Beach mass shooting recommends more training for police and a fund for victims